The mark consists of "Kindness". on a first line, "Pass it on". on a second line below the first line, and "kindhumans" on a third line. A design element is in the place of the "o" in the word "on". The "kindhumans" is centered below this design element. The design element comprises a hollow circle that has a symbol in the center that meets the bottom of the circle. The central symbol extends upward from the bottom of the circle to form a 3-sided box, two equal arms extend upwards from the top center of the box to the left and right, respectively, at approximately 45 degree angles, with a solid circle or dot centered above the two arms. The circle and central symbol have 4 color bands of equal thickness running horizontally through the mark. From top to bottom the colors are light blue, orange, red, and medium blue.