The mark consists of a Mexican folk art design having two horizontal semicircular flower designs with purple petals, orange centers and blue beading and orange triangular accents centered above a small orange flower with a blue center above a larger purple flower with an orange center that is surrounded to the left and right side by two small vertically oriented orange stars and a stylized bird in blue, smaller orange flowers having blue centers, orange scrolls and partial blue stars above a border of purple flowers with blue or orange centers, small blue stars and orange scrolls all above the stylized word "FIESTA" in yellow above the stylized word "FIT" in yellow that is centered below the word "FIESTA" with a yellow line on the left and right hand side, all the foregoing on a dark blue background.