downloadable and recorded computer software to measure, store, manage, track, analyze, and report data in the fields of marketing, customer care and experience, connected data, and advertising; downloadable and recorded computer software to improve the creation and delivery of marketing communications to customers; downloadable and recorded computer software being algorithms designed to process, manipulate, retrieve, analyze, search, compile, index and organize data allowing the analysis of computer transactions, customer behavior and customer trends; downloadable and recorded computer software for analyzing web site, on-line and off-line data to aid media targeting, marketing, advertising, sales, promotional incentives, loyalty programs, decision-making, customer care, and website content; downloadable and recorded computer software for the construction and generation of reports relating to digital effectiveness, service migration, repeat customer activity, field service optimization, customer transactions, customer behavior, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, product costing, product pricing, communication strategies, personalization of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programs; downloadable and recorded computer software for managing transactional data in the nature of customer service and behavioral data, field service data, sales, and financial transactions; downloadable and recorded computer software for providing statistical analysis, tools, and insights in the nature of sales collaboration, sales optimization, customer service, customer care, customer behavior, field service, and financial analysis; downloadable and recorded computer software for producing notifications and reports on sales collaboration, sales optimization, customer service, customer care, customer behavior, field service, and financial analysis