Downloadable software for businesses to deliver direct marketing in the way of sales and discounts to consumers searching for products and services; Downloadable software for consumers to search for and obtain sales and discounts from businesses; Downloadable software for receiving and viewing alerts from businesses regarding sales and discount offers; downloadable software for providing recommendations to consumers by using location-based technology; downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; downloadable software for providing information to consumers, namely, merchant offers and discounts, loyalty program benefits, and referrals and recommendations relating to businesses, restaurants, service providers, individuals, events and locations; downloadable software to promote the goods and services of others by enabling consumers to obtain sales and discounts; downloadable software for use in connection with consumer loyalty programs and loyalty cards used to access and use loyalty discounts