The mark consists of the wording "THE HIP POP LOLLIPOP" with the wording "LOLLIPOP" appearing directly below "POP". The wordings "THE" and "LOLLIPOP" are in black and "HIP POP" is in blue and white outlined in black. The letter "I" in "HIP" appears as a design element of a red lollipop with the stick of the lollipop appearing as a white and black microphone stick. There are six black and yellow record discs; three are to the left of "HIP", one is behind the letter "O" in "POP" and two are to the right of "POP". A blue and white circle outlined in black appears between "HIP" and "POP". Designs of two blue microphones, two blue sneakers, two brown record discs, and two yellow aerosol cans appear scattered in the background.