administration of consumer loyalty programs which provides free or discount automobile parts for the purchase of a company's goods; advertising, marketing and promotional consultancy, advisory and assistance services; management, operation, organization and supervision of customer incentive, loyalty, discount and promotional schemes¿ namely, arranging and conducting incentive reward programs to promote the sale of automotive parts, tools, and accessories, workshop tools and equipment, trailer parts and accessories, truck accessories, hydraulics and drive components, gardening and agricultural products and outdoor maintenance equipment, customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes, administration of a program for enabling participants to obtain discounts on goods and receive improved services; incentive, loyalty, discount and promotional card services, namely, providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty, promoting the goods and services of others by means of the issuance of loyalty rewards cards, Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; club membership subscription services in the nature of providing discounts to members in the field of automotive parts, tools, and accessories, workshop tools and equipment, trailer parts and accessories, truck accessories, hydraulics and drive components, gardening and agricultural products and outdoor maintenance equipment; customer club services, for commercial, promotional and/or advertising purposes; loyalty, incentive, discount, promotional and bonus program services, namely, arranging and conducting incentive reward programs to promote the sale of automotive parts, tools, and accessories, workshop tools and equipment, trailer parts and accessories, truck accessories, hydraulics and drive components, gardening and agricultural products and outdoor maintenance equipment, customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes, administration of a program for enabling participants to obtain discounts on goods and receive improved service; promoting goods and services by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise and services; a loyalty program, a discount program, a promotional program and an incentive awards program for commercial or advertising purposes whereby points are earned for purchases which can be redeemed for merchandise and services; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events