THE BENEFIT OF BLUE - Trademark Details
Status: 748 - Statement Of Use - To Examiner
Image for trademark with serial number 88983920
Serial Number
88983920
Word Mark
THE BENEFIT OF BLUE
Status
748 - Statement Of Use - To Examiner
Status Date
2022-03-09
Filing Date
2019-03-15
Mark Drawing
4000 - Standard character mark Typeset
Published for Opposition Date
2020-06-23
Attorney Name
J. Ryan Hinshaw
Law Office Assigned Location Code
N30
Employee Name
MANGUBAT, ALEXANDER GE
Statements
Goods and Services
Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare, and wellness; promoting public awareness of the importance of making good healthcare choices and safe prescription use; promoting public awareness regarding making good healthcare choices and safe prescription use by means of public advocacy
Goods and Services
Insurance and related insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans; pharmacy benefit management services; insurance and related insurance services, namely, the brokerage, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing information regarding insurance and related insurance services, namely, providing insurance information pertaining to the brokerage, marketing, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, medicare benefit plans
Goods and Services
Providing a website featuring a search engine for health insurance providers
Goods and Services
Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical and mental therapy services; providing information in the fields of healthcare and wellness; providing information and data in the fields of healthcare, wellness, and prescription medications; providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; providing healthcare information and data about social and environmental conditions affecting access to healthcare; providing disease awareness information and treatment information in the fields of substance abuse and addiction; providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; medical information; rehabilitation patient care services; rehabilitation of drug addicted patients; providing educational information about healthcare comprehensive healthcare benefit programs, namely, integrated healthcare services with a network of healthcare providers including healthcare rendered through health maintenance organizations and preferred provider organizations, namely, medical, hospital, home healthcare, preventive healthcare treatment, mental therapy services; providing a website featuring information in the fields of healthcare, wellness, and nutrition
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
035
First Use Anywhere Date
2019-12-31
First Use In Commerce Date
2019-12-31
International Class
036 - Insurance; financial affairs; monetary affairs; real estate affairs. - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
036
First Use Anywhere Date
2019-12-31
First Use In Commerce Date
2019-12-31
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
042
First Use Anywhere Date
2019-12-31
First Use In Commerce Date
2019-12-31
International Class
044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
044
First Use Anywhere Date
2019-12-31
First Use In Commerce Date
2019-12-31
Current Trademark Owners
Party Name
Blue Cross and Blue Shield Association
Party Type
20 - Owner at Publication
Legal Entity Type
54
Address
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Trademark Owner History
Party Name
Blue Cross and Blue Shield Association
Party Type
20 - Owner at Publication
Legal Entity Type
54
Address
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Party Name
Blue Cross and Blue Shield Association
Party Type
10 - Original Applicant
Legal Entity Type
54
Address
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Correspondences
Name
J. Ryan Hinshaw
Address
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Prior Registrations
Relationship TypeReel Number
Continuity Parent88342333
Trademark Events
Event DateEvent Description
2019-03-19NEW APPLICATION ENTERED IN TRAM
2019-04-04NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2019-04-15ASSIGNED TO EXAMINER
2019-04-22NON-FINAL ACTION WRITTEN
2019-04-22NON-FINAL ACTION E-MAILED
2019-04-22NOTIFICATION OF NON-FINAL ACTION E-MAILED
2019-10-21TEAS RESPONSE TO OFFICE ACTION RECEIVED
2019-10-21CORRESPONDENCE RECEIVED IN LAW OFFICE
2019-10-21TEAS/EMAIL CORRESPONDENCE ENTERED
2019-11-12NON-FINAL ACTION WRITTEN
2019-11-12NON-FINAL ACTION E-MAILED
2019-11-12NOTIFICATION OF NON-FINAL ACTION E-MAILED
2020-05-08TEAS CHANGE OF OWNER ADDRESS RECEIVED
2020-05-08TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
2020-05-08ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
2020-05-08TEAS CHANGE OF CORRESPONDENCE RECEIVED
2020-05-08APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
2020-05-11TEAS RESPONSE TO OFFICE ACTION RECEIVED
2020-05-11CORRESPONDENCE RECEIVED IN LAW OFFICE
2020-05-12TEAS/EMAIL CORRESPONDENCE ENTERED
2020-05-15APPROVED FOR PUB - PRINCIPAL REGISTER
2020-06-03NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
2020-06-23PUBLISHED FOR OPPOSITION
2020-06-23OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
2020-08-18NOA E-MAILED - SOU REQUIRED FROM APPLICANT
2021-02-18TEAS EXTENSION RECEIVED
2021-02-18EXTENSION 1 FILED
2021-02-18EXTENSION 1 GRANTED
2021-02-20NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
2021-08-16TEAS EXTENSION RECEIVED
2021-08-16EXTENSION 2 FILED
2021-08-16EXTENSION 2 GRANTED
2021-08-18NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
2022-01-28ASSIGNED TO EXAMINER
2022-02-17TEAS EXTENSION RECEIVED
2022-02-18TEAS STATEMENT OF USE RECEIVED
2022-02-18TEAS REQUEST TO DIVIDE RECEIVED
2022-03-07CASE ASSIGNED TO INTENT TO USE PARALEGAL
2022-02-18EXTENSION 3 FILED
2022-03-09EXTENSION 3 GRANTED
2022-02-20DIVISIONAL REQUEST RECEIVED
2022-03-09DIVISIONAL PROCESSING COMPLETE
2022-02-18USE AMENDMENT FILED
2022-03-09STATEMENT OF USE PROCESSING COMPLETE
2022-03-10NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED