Magnetically encoded payment cards; Magnetically encoded debit cards; Magnetically encoded gift cards; Magnetically encoded loyalty rewards cards; Magnetically encoded payment cards in the fields of transportation and convenience store services; Magnetically encoded cards, namely, debit cards, gift cards, and loyalty rewards cards in the fields of transportation and convenience store services; Downloadable software applications for collecting, organizing and displaying digital data relating to customer information, retail information and customer rewards in the transportation industry; Downloadable software applications for accumulation of rewards amongst users; Downloadable mobile phone applications for collecting, organizing, and displaying digital data relating to customer information, retail information, and customer rewards in the transportation industry; Downloadable mobile phone applications for accumulation of reward points amongst users; Downloadable application software for mobile phones and tablet and hand-held computers, namely, downloadable software for processing financial transactions in the transportation industry

Retail store services featuring travel essentials, travel food, drinks, and snacks, and other travel items; Retail store services featuring convenience store items and gasoline; Retail store services featuring food, beverages, snacks, fuel and petroleum based products; Retail convenience store services; Providing incentive award programs for customers through the distribution of magnetically encoded loyalty rewards cards and through issuance and processing of loyalty points for on-line purchase of a company's goods and services for the purpose of promoting and rewarding loyalty

Issuing payment cards in the nature of debit cards, charge cards, and prepaid payment cards; Issuing payment cards, namely, debit cards, prepaid gift cards, and fleet cards in the nature of charge cards, in the fields of transportation and convenience store services; Issuing debit cards; Issuing prepaid cards in the nature of prepaid gift cards; Issuing fleet cards in the nature of charge cards; Payment card services in the nature of magnetically encoded card payment processing services; Charge card and debit card payment processing services in the fields of transportation and convenience store services; Fleet card services in the nature of charge card payment processing services for use in the transportation industry; Issuing magnetically encoded loyalty reward cards for use in connection with financial transactions by customers