Beer, ale, lager, stout, porter, shandy, reduced calorie beer, pilsner, pilsner type beer, brewed malt-based alcoholic beverage in the nature of a beer, brewed malt-based beers, flavored beer, malt beer, malt liquor, pale beer, beer-based coolers, alcohol-free beer, non-alcoholic lager, non-alcoholic beer, beer-like nonalcoholic malt beverage, imitation beer, non-alcoholic malt coolers, non-alcoholic malt beverage, non-alcoholic brewed beverages made from rice, wheat, sorghum or malt and brewed beer-like beverages, all of the foregoing not relating to sports or a sports team, league, mascot or stadium