The mark consists of The mark is a circle on a background of white that is dark blue at the top, light blue in the middle, and sky blue at the bottom. There are yellow stars and black z's in the upper section of the circle and the stars come outside of the circle on the right and the left top side. In the middle of the circle, there is a bed that has a brown headboard, a dark blue comforter with a half moon cut in the comforter, with a light blue sheet followed by a white pillow and sky blue sheet under the pillow. There is a brown and tan bear sleeping in the bed with feet coming out of the half moon cut in the comforter. The bear is wearing a lavender colored night hat/cap with a lighter shade of lavender around the bears ears. Near the bottom of the circle are the words, the The Bearfoot Sleep Company that is white lettering. There is a shadow at the bottom of the bed in black.