Providing temporary use of non-downloadable software to enable uploading, capturing, posting, showing, editing, playing, streaming, viewing, displaying, tagging, sharing, manipulating, distributing, publishing, and reproducing of electronic audio and visual content, videos, movies, pictures, images, text, photos, user-generated content, and information via the Internet and other communications networks; providing temporary use of non-downloadable software to enable sharing of multimedia content and comments among users; providing a website that gives users the ability to review, upload, and edit non-downloadable multimedia content for others, namely, audio and visual content, videos, movies, pictures, images, text and photos for use in the field of social networking; providing a web site that gives computer users the ability to upload and share user-generated audio and visual media content on a wide variety of topics and subjects; providing temporary use of non-downloadable software for use in creating audio and visual media for posting on social networking sites; providing temporary use of non-downloadable software that enables online users to create personal profiles featuring social networking information and to transfer and share such information among multiple online users