Online social networking services; Software as a Service (SaaS) services featuring a platform for hosting user-created channels, and a platform for user-generated content; SaaS services featuring software for providing information and educational content to individuals interested in sustainable living and products and services associated with sustainable living; SaaS services featuring software for challenging users to take action designed to support sustainable living and rewarding users for accomplishing selected tasks; SaaS services featuring software for providing a directory of businesses, and for advertising and promoting businesses, products, services and events