The mark consists of the words "SOFLO CAKE & CANDY EXPO" written inside of two concentric circles wherein the outer circle is turquoise and the inner circle is orange. In the upper left of the inner circle, a turquoise stylized line drawing of a 4-tier cake with a stylized pink line drawing of a lollipop protruding from behind the right side of the cake and a stylized pink line drawing of a piece of wrapped candy in front of the first tier on the lower left side, followed by three short, uneven, horizontal lines stacked in pink, orange and yellow, above the words "SOFLO" in pink cursive letters slanted upwards. There are two short, uneven, horizontal lines stacked in pink and orange beneath the "S" and "O" followed by a pink, upwards slanted, line above the words "CAKE & CANDY EXPO" in turquoise capital letters slanted upwards followed by three short, uneven, horizontal lines stacked in pink, orange and yellow and to the right, a stylized line drawing of a pink flamingo facing left with one leg bent, a turquoise beak, and wearing a turquoise chef's hat and at its feet, two turquoise squiggly lines depicting water.