The mark consists of wording "CAFÉ" in dark brown appears inside a yellow ribbon outlined in dark brown and brown lines to indicate shading at the top. In the center of the logo is circular design in black with a volcano outlined in black with a gray top with gray and white smoke outlined in black coming out of the top. The volcano body has shading in blue and dark blue, with light blue lines on the left side, and green and black bushes at the base of the volcano. There is a light blue sky on each side of the volcano and a lake below the volcano that is in light blue, with waves shown in black and white. In the bottom of the circle design is an orange cup of coffee, with dark brown stripes, and white shading on the left side of the cup and the top of the handle. The coffee in the cup is brown with dark brown lines, with pink and white steam outlined in dark brown rising from the cup of coffee. At the bottom of the design is the wording "EL CUÁ" in dark brown appears inside a yellow ribbon outlined in dark brown and brown lines to indicate shading. Below the yellow banner are two coffee beans outlined in dark brown with dark brown shading and interiors in shades of brown and light brown. The additional areas of white represent background, outlining, shading, and/or transparent areas and are not part of the mark.