The mark consists of smoothie with human elements comprising an orange cup, black and white eyes, black eyebrows, black mouth, purple tongue, brown and tan straw and arms, white hands with brown outline and a clear lid with gray outline with a white square at the top left side. The smoothie is juggling a red and green apple, orange and green carrot and yellow and brown banana with black lines in between the fruit indicating speed. The smooth image is surrounded by green, brown, white, pink, red and purple fruits and vegetables and centered within a blue, white and yellow circular design depicting a movie film and reel with blue and white movie reels on each side. Above the smoothie, reel and film image appears the wording "SMOOVIE" in red, orange and white with a blue straw extending from the "V" and red, pink, orange and green fruits and vegetables within the "V". The "S" of "SMOOVIE" is made with red, orange and white movie film which extends from the bottom of the "S" and underlines "MOOVIE". The background is white.