Computer software that provides a customer incentive rewards program providing perks that may be redeemed on games of chance; computer software featuring a casino players rewards program whereby customers may redeem and transfer loyalty points for cash, discounts, and other benefits and promotional items; computer software featuring a casino players rewards program; computer software that an incentive award program to reward program participants who engage in gaming that allows users to earn reward points through participation in such gaming, for prizes and guaranteed rewards; computer software that allows an operator to create, design, qualify, and schedule redemptions and conversions of various patron earned loyalty program benefits such as bonus points, comp dollars, and other accumulation buckets to a different type of benefit such as food offers, items, slot free play, bonus points, cash, or electronic drawing entries; computer software that enables the operator to award prizes instantly and post adjustments or redemptions directly to the patron's account through a bi-directional interface with the operator's tracking system and a kiosk or mobile device