The mark consists of a dark purple colored octagonal alcohol beverage bottle label with outlined segments appearing in purple. At the center of the label against the dark purple background appears the wording "HOTEL STARLINO" all in white capital letters and a stylized font and with the shadowing of the letters appearing in purple. The word "HOTEL" appears smaller and above the word "STARLINO". To the left and the right of the word "HOTEL" appears the wording "SELEZIONE DI" and "DAL 1906" in small white letters and thin horizontal white lines extend over the remainder of the word "STARLINO". Above and below this central text appears upward and downward purple block arches which, together with an outer silver border, create an interior oval seal. In the top arch, the word "ROSSO" appears in white letters with dark purple outlining. In the bottom arch, the word "VERMOUTH" appears in white letters with dark purple outlining. The arches are outlined in dark purple and silver borders. The silver lines around the arches also extend across the bottom of the top arch and the top of the bottom arch such that they create semicircles above and below the central "HOTEL STARLINO" wording. In the top semicircle appears a stylized semicircular antique elevator floor dial comprised of eleven white tear-dropped shapes fanning out from the center to represent the corresponding numbered floor. The numbers "1", "2", "3", "4", "5", "6", "7", "8", "9", "10", and "11" appear in white around the tear-drop shapes. A stylized purple dial arm points to the number 9. Around the interior seal appear four additional purple segments outlined in dark purple and silver. In the top segment appears the word "ITALIA" in white letters and a stylized font. In the bottom segment appears the word "ITALY" in white letters and a stylized font. In the left segment appear the words "PER UN MANHATTAN PERFETTO" in white letters and a stylized font. In the right segment appear the words "PER UN DELIZIOSO NEGRONI" in white letters and a stylized fond. A silver border connects the four outer purple segments, creating the inner border of the overall octagonal shape. Between the four outer purple segments appear ornate designs sketched in dark purple and white against the dark purple background. On the top left appears the design of an oak barrel surrounded by grape vines and with a bunch of grapes which extends into the plane of the interior purple arch. On the top right appears the design of a finger bell surrounded by grape vines and with a bunch of grapes hanging downward and extending into the dark side segment below. On the bottom left appears an ornate key with a tassel, surrounded by grape vines which wrap around the outer border and two bunches of grapes extending over the outer edge. To the bottom right appears a design of a bell cap baring the words "HOTEL STARLINO" and surrounded by grape vines which wrap around the surrounding borders and with a bunch of grapes appearing behind the bell cap. The label is surrounded by two borders. The inner border is comprised of two thin white lines enclosing a pattern of short white and purple diagonal lines. The outer most border is plain silver.