The mark consists of a product packaging design affixed to a three dimensional bottle shown in multiple angles. When viewed from the front, the shoulder of the bottle contains the embossed word "ITALY" and the heel of the bottle contains the embossed word "TORINO" all in stylized capital letters. The side of the bottle has embossed hash marks going up the side of the bottle. The neck of the bottle contains a label with the design of an ornamental plate with screws in each corner surrounded by a starburst pattern comprised of lines emanating from the center above and below the plate. The starburst pattern is outlined by two curved borders. To the right and left of the central plate are two curved lines. On the left appear the words "MADE IN" and on the right appears the word "ITALIA", all in a stylized font. Vertical lines appear to the left of the words "MADE IN" and to the right of the word "ITALIA". The ends of the label depict ornate designs of grape vines and bunches of grapes, which wrap around and are visible on the back of the bottle. The top and bottom of the label have two ornate borders. The front of the bottle contains an octagonal label with outlined segments. At the center of the label appears the wording "HOTEL STARLINO" all in stylized capital letters, with shadows depicted behind the letters. The word "HOTEL" appears smaller and above the word "STARLINO". To the left and the right of the word "HOTEL" appears the wording "SELEZIONE DI" and "DAL 1906" in small letters and thin horizontal lines extend over the remainder of the word "STARLINO". Above and below this central text appears upward and downward outlined block arches which, together with an outer border, create an interior oval seal. The lines around the arches also extend across the bottom of the top arch and the top of the bottom arch and create semicircles above and below the central "HOTEL STARLINO" wording. In the top semicircle appears a stylized semicircular antique elevator floor dial comprised of eleven tear-dropped shapes fanning out from the center to represent the corresponding numbered floor. The numbers 1 through 11 appear around the tear drops. In the bottom semicircle appears the word "TELEF". and the fictitious phone number "+39 011 689 1411". Around the interior seal appear four additional outlined segments. In the bottom segment appears the word "ITALY" in a stylized font. A border connects the four outer segments, creating the inner border of the overall octagonal shape. Between the four outer segments appear ornate sketched designs. On the top left appears the design of an oak barrel surrounded by grape vines and a bunch of grapes. On the top right appears the design of a finger bell surrounded by grape vines. On the bottom left appears an ornate key with a tassel, surrounded by grape vines. To the bottom right appears a design of a bell cap baring the words "HOTEL STARLINO" and surrounded by grape vines which wrap around the surrounding borders and with a bunch of grapes appearing behind the bell cap. The label is surrounded by an ornate border and a solid border. When viewed from the back, the bottle contains a label in the shape of a door hanger. The top portion of the label includes the word "HOTEL" in small letters above the stylized word "STARLINO". At either side appear small dots. Below, the wording "NON DISTURBARE" appears in capital letters. The outer contours of the label have ornate borders. The upper portion of the inside of the back label contains two long darker rectangular segments towards the outer edges of the label. When viewed from the top, the top of the bottle stopper, which is in the distinctive shape of a door-knob, contains the word "STARLINO" in stylized capital letters. Above appears the design of a five point star and below appears the year "1906". Two dots appear on either side. The dotted lines depicting the outline of the bottle are not part of the mark and serve only to show the position of the mark on the goods.