The mark consists of The mark consists the stylized wording FURDORABLE where the colors of the letters gradate from the F being yellow to orange letters in the middle to the E being red. The letters are outlined by a white border with a black edge. Above the O is the design of a stylized red heart outlined by a white border with a black edge. The design of a stylized yellow heart outlined by a white border with a black edge overlays the bottom right corner of the red heart. To the upper right of the letter E are two stylized gray paw prints outlined by a white border with a black edge. The remaining white represents background and is not claimed as a feature of the mark.