The mark consists of an orange inverted lower case letter "i" where adjacent to it is an abstract blue upside down partially complete triangle with the triangle ending at the top left corner where the top side does not connect with the left side, leaving a small gap between the left and top sides. The letter "i" and the abstract upside down triangle are arranged together to form a larger abstract upside down triangle with the letter "i" on the left side and the blue upside down triangle on the right side, all of which combine to form the abstract letters "IV". Adjacent to the abstract upside down triangle is the wording "IDEAL VISIBILITY DIGITAL MARKETING AGENCY" in all capital letters where the word "IDEAL" is in orange, the word "VISIBILITY" is in blue, and the words "DIGITAL MARKETING AGENCY" is in gray underneath the words "IDEAL VISIBILITY" in a smaller font. The background of the mark is negative space that will appear in the color of the surface upon which it is placed.