Administration of a customer loyalty program which provides incentives to users for engaging in healthy activity activities and healthy trends, purchasing various products and attending various events; Administration of a customer loyalty program which provides incentives to users through the issuance and processing of loyalty points for the purchase of products and attendances of various activities and events; Administration of a customer loyalty program which provides rewards through frequent use of a mobile application and program that promote various healthy trends and activities and overall health and wellbeing; Arranging and conducting incentive reward programs to promote the sale of healthy nutrients, supplements and products