Downloadable software, namely, downloadable software app that provides a means to manage, book and pay for appointments in the field of horseback riding training; Downloadable computer software for use in customer relationship management; Downloadable software, namely, downloadable software app that enables users to plan, capture, and retain training materials; downloadable database management software for use by horseback trainers and experts; community software in the nature of downloadable software application that enables users to participate in an online community devoted to horseback riding and animal training, namely, to participate in discussions, get feedback from their peers, form virtual communities, engage in social networking, view audio and video content, manage customer relations; downloadable computer software for controlling the operation of audio and video devices; downloadable computer software for facilitating payment transactions by electronic means; downloadable computer software platforms for social networking; downloadable interactive computer software for managing a user's membership in a horseback riding instruction and animal training community

Promotion, advertising and marketing services via marketing programs on online websites for an online community devoted to horseback riding and animal training; administration, billing and reconciliation of accounts on behalf of others; provision of an online marketplace for buyers and sellers of goods and services; providing consumer information relating to goods and services, in particular, horseback riding and animal training; advertising and marketing services provided by means of social media; advertising by transmission of on-line publicity for third parties through electronic communications networks

Financial services provided via the internet, namely, billing and payment services; payment processing services provided via wireless telecommunications apparatus and devices in the nature of credit card and debit card transaction processing services; bill payment services provided through a website; payment administration services in the nature of bill payment services; debit card transaction processing services

telecommunication services, namely, provision of access to audio and video content over the Internet, websites and Internet portals; providing access to electronic sites, namely, provision of access to an electronic marketplace and portal on computer networks; providing Internet access, in particular, providing access to multimedia content online; video communication services, namely, electronic video message transmission

Horseback riding instruction services; educational services, namely, classes in the field of horseback training and instruction in horseback riding; exercise classes in the field of horseback riding, yoga, group fitness, strength training; arranging of educational demonstrations for training purposes; providing group exercise instruction; organizing sporting events and competitions involving animals, namely, horseback riding competitions; education services, namely, providing online classes in the field of training and instruction in horseback riding; provision of interactive educational services online, namely, providing online classes and seminars in the field of horseback riding and animal training; multimedia publishing of electronic publications; provision of audio and visual media via communications networks, namely, providing online downloadable and non-downloadable visual and audio recordings featuring horseback riding and animal training