The mark consists of the word "Buddy" at the bottom with a capital letter "B" and lowercase "uddy". The word "Buddy" has the word "Reef" above it with a capital "R" and lowercase "eef". The words "Reef" and "Buddy" align along the letters' capital "R" and capital "B" lefthand side and together the words are slightly offset to the left of the overall logo image. The letters in "Reef" and "Buddy" have a bolded text with a bubbly appearance. The lowercase letter "y" has a coral growing out of it with round dots scattered randomly across the upper majority of its body. There is a fish just above the word "Reef". The fish's tail half is behind the coral. The fish's dorsal fin is triangular in shape and has a space between it and the fish's main body. The fish's head has a space between it and the main body as well. All parts of the fish have a thick outline.