The mark consists of "CHARLIE'S" in gold script at the top against a purple background with a black silhouette of a stylized urinating cowboy in profile below and the cowboy is standing on the black silhouetted ground to the right of a black silhouette of a horse's head in profile, the cowboy holding black reins connected to the horse head, with a gold and black arc extending downward from the cowboy towards the bottom of a black silhouette of a saguaro cactus, the silhouettes all being in the foreground against a background of a circular setting sun in gold and orange set against the background of purple sky above a section of orange sky above a layer of gray stylized mountains, over a layer of taupe stylized mountains, and with a black silhouette of a small saguaro in the center appearing far in the distance near the cowboy's leg.