The mark consists of a motion mark featuring a short scene which pans and travels through a room towards a television set with the words "JUNIPER PRODUCTIONS" appearing on the television screen. The scene begins with a shot of the left wall of the room. A director's chair appears to the left of the shot and a vintage film camera appears to the right of the shot, with a framed picture hanging on the wall in the center. The scene immediately pans diagonally downward and to the right, revealing two wooden crates containing film reels stacked on top of each other and a film reel in front of the boxes leaning against them, with a sitting Labrador looking in the direction of the film reels. The scene then travels forward towards and over top of the Labrador, revealing a vintage television set on a cart in front of the back wall in the room. As the scene travels forward, static appears on the television screen with the words "JUNIPER PRODUCTIONS" appearing within the static, over a reflected image of the back of the Labrador. As the scene continues to travel closer to the television, the static lessens over time and the words "JUNIPER PRODUCTIONS" become sharper. The scene ends with the words "JUNIPER PRODUCTIONS" appearing in the center as the background fades to black.