The mark consists of Zarelic Clothing Company uses original artwork to merchandise its brand. The main symbol illustrates my initials (ZS) with a lion head, whale tale, trilogy silhouette and the slogan is "to the beat of your drum." Versions of "ZARELiC" include a hand written type script as well as several original fonts. The companies message is "Clothing, Meaning, Purpose." Additionally the owner, Zachary J. Sesar, uses his original photographs, altered versions of his photographs, and hand made art work. The logos and slogans are used in various men's and women's apparel and accessories. Products the company produces are shirts, pants, outerwear, hats, beanies, socks, bags, cups, stickers, patches, decals, wall art, murals, and beach attire.