The mark consists of a black background, with the "JUMEX" in white with a green leaf over the letter "M" underlined with an orange and yellow curved line above the term "UNICO" in green and white with a leaf incorporated within the top of the letter "O" underlined in a yellow and orange curved line. Below the second curved yellow line is the phrase "100% ORANGE JUICE" in orange above the phrase "NOT FROM CONCENTRATE" in white. In the center of the mark is a stylized orange slice with orange juice running out of the orange and splashing into a pool of orange juice that extends into the bottom of the mark. A black and orange circle with the mirrored phrase "PREMIUM" and two dots around a stylized gold leaf appears on the side of the orange. The phrase "STRAIGHT FROM THE ORANGE NO PULP" in yellow and white text over a red and orange curved banner appears overlapping the pouring orange juice and the phrase "NO SUGAR ADDED PRESERVATIVES" appears in yellow and white text on a red and white banner.