The mark consists of a red background with two canisters on the left side. The first canister is silver with a green oval label. The label has the word "WINTERGREEN" in light green at the top, a design of a bear and grey and silver below that, and then the stylized word "GRIZZLY" in silver and gray with a gray and silver underline under the letters "ZZ". Below this is the word "SNUS" in light green. At the bottom of the green label is a silver oval with a white background and the words "EST 1900 AMERICAN SNUFF CO". written on three lines. Next to the green can is another canister in silver and a blue label. This label features the words "ARCTIC BLUE" in light blue above a gray and silver bear design, the words "GRIZZLY" in silver with the same stylization and line under the letters "ZZ", and the word "SNUS" below this in light blue. A silver oval with white background features the words "EST 1900 AMERICAN SNUFF CO". written on three lines. To the right of both cans on the red background are the words "SNUS JUST GOT REAL" in white large font.