Administration of customer loyalty, incentive and reward programs for both individual customers and businesses alike which provide the ability to earn and redeem points and awards across retail stores and promoting the sales of such stores, both online and in offline brick and mortar stores through the administration of loyalty, reward and incentive programs and in-store and on-line promotions, namely, providing such service to cannabis-related businesses and other businesses involved in the commercial retail sale of new and emerging products; providing business administration and information for consumer engagement to retail stores, namely, in the fields of cannabis-related businesses and other businesses involved in the commercial retail sale of new and emerging products; all of the foregoing excluding its own commercial retail sale of clothing, costumes, lingerie, accessories, jewelry, drinkware, decorative products, and other novelty and gift merchandise

Providing an on-line payment, electronic funds transfer and ACH, real-time payment, wire transfer, gift card, debit card, credit card and alternative credit product transaction processing service for use by individual customers and participating businesses, both for an on-line community and in brick and mortar stores for payment, funds transfer and transaction processing via a global computer network for use in connection with purchases, payments and funds transfers, namely, providing such services for cannabis-related businesses and other businesses involved in the commercial retail sale of new and emerging products; all of the foregoing excluding issuing stored value gift cards and credit cards in connection with its own commercial retail sale of clothing, costumes, lingerie, accessories, jewelry, drinkware, decorative products, and other novelty and gift merchandise