The mark consists of a double black line border symmetrical box with a thicker outside border and a thinner inside black line border. An image of a modern style coffee cup with a to-go lid and the cup has a logo image replicate of the whole logo. The coffee cup is white and is centered in the upper half of the inner box above a black rectangle. The black rectangle spans across the double border box with the letter E in the word THE and the letter B in the word BOX aligned vertically with the outside double border of the symmetrical box. The black rectangle also includes white letters spelling THE COFFEE BOX using copperplate font type. SPECIALTY COFFEE is written in smaller copperplate font under the black rectangle centered in the lower half of the box spanning from the O to the end of the first E in COFFEE. The abbreviation of EST 2019 is centered at the bottom of the inner symmetrical box in a smaller copperplate font.