Software as a service (SAAS) services using computer-implemented artificial intelligence and machine learning technology for all of analyzing conversations in past telephone calls, detecting conversation topics in the calls, grouping real-time conversation data from the calls into topics, transmitting consumer purchase intent data based on the topics to advertising platforms, and applying predictive models against live calls to detect conversation topics and consumer purchase intent in real-time sold to executives in and for use in the fields of marketing, digital advertising and customer engagement