Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of Computer software for integrating the physical and virtual worlds, namely, downloadable software in the nature of a mobile application for image, symbol, object and pattern recognition, for connecting computer network users, for sending and receiving messages, playing videos, obtaining targeted advertising and online coupons, locating people, comparing products, and for identifying, analyzing, and connecting concepts and topics contained in such images, symbols, objects and patterns with information stored in databases, e-mail archives, document management systems, multimedia files, intranet sites, Internet sites and contained in telephone or voicemail messages; computer software for creating and inserting hyperlinks and metatags for connecting conceptually or topically related documents, images and information stored in databases, e-mail archives, document management systems, multimedia files, intranet sites, Internet sites, telephone or voicemail messages; computer software that creates, updates and maintains profiles of users of local, wide-area, and global computer networks and delivers information from databases, e-mail archives, document management systems, multimedia files, intranet sites, and Internet sites based on those profiles; computer software that transmits information from computer network servers, intranet and the Internet to desktop computers, mobile telephones, personal digital assistants, and portable digital communication devices; computer software that creates, updates and maintains customized portal sites for users of local, wide-area and global computer networks; speech recognition computer software; text recognition computer software; image recognition computer software; computer software for performing concept matching, namely, searching data and returning references to the user that are conceptually related to the content identified as the initial reference; computer software used to retrieve information about current events, business, and sports from databases, Internet, intranets and other computer networks and transmitting the same to users via computer data networks, mobile telephones, personal digital assistants, and portable digital communication devices; computer software that alerts users of computer networks to the existence of and contact information for other users with common interests; software for analyzing data contained in e-mail archives, document management systems, multimedia files, intranet sites, Internet sites, telephone or voicemail messages.; Downloadable augmented reality software for Computer software for integrating the physical and virtual worlds, namely, downloadable software in the nature of a mobile application for image, symbol, object and pattern recognition, for connecting computer network users, for sending and receiving messages, playing videos, obtaining targeted advertising and online coupons, locating people, comparing products, and for identifying, analyzing, and connecting concepts and topics contained in such images, symbols, objects and patterns with information stored in databases, e-mail archives, document management systems, multimedia files, intranet sites, Internet sites and contained in telephone or voicemail messages; computer software for creating and inserting hyperlinks and metatags for connecting conceptually or topically related documents, images and information stored in databases, e-mail archives, document management systems, multimedia files, intranet sites, Internet sites, telephone or voicemail messages; computer software that creates, updates and maintains profiles of users of local, wide-area, and global computer networks and delivers information from databases, e-mail archives, document management systems, multimedia files, intranet sites, and Internet sites based on those profiles; computer software that transmits information from computer network servers, intranet and the Internet to desktop computers, mobile telephones, personal digital assistants, and portable digital communication devices; computer software that creates, updates and maintains customized portal sites for users of local, wide-area and global computer networks; speech recognition computer software; text recognition computer software; image recognition computer software; computer software for performing concept matching, namely, searching data and returning references to the user that are conceptually related to the content identified as the initial reference; computer software used to retrieve information about current events, business, and sports from databases, Internet, intranets and other computer networks and transmitting the same to users via computer data networks, mobile telephones, personal digital assistants, and portable digital communication devices; computer software that alerts users of computer networks to the existence of and contact information for other users with common interests; software for analyzing data contained in e-mail archives, document management systems, multimedia files, intranet sites, Internet sites, telephone or voicemail messages