The mark consists of seven stylized evenly spaced horizontal bars wherein the first five horizontal bars counting from the bottom appear in dark orange, with the sixth horizontal bar counting from the bottom appearing in dark gray and the seventh top horizontal bar appearing in dark orange, with all such elements appearing as a stylized rectangular design immediately adjacent to and to the left of the terms JFK.ORG which appear in a stylized lower case dark gray font, and wherein all of the aforementioned design and word elements appear centered above the terms THE SIXTH FLOOR MUSEUM AT DEALEY PLAZA, wherein the terms THE SIXTH FLOOR MUSEUM appear in a smaller stylized capitalized dark gray font centered immediately above the terms AT DEALEY PLAZA which appear in a stylized capitalized dark orange font.