Advertising services; providing analysis of market research data and statistics by measuring the effectiveness and value of advertising media; business services, namely, tracking and monitoring of call volume and content thereof in response to advertising campaigns for others for business purposes by counting the number of telephone calls between consumers or business persons and companies in response to a particular advertisement and determining the callers' activity prior to, during and as result of such calls; providing marketing reports, namely, generating reports summarizing and analyzing phone calls between consumers or business persons and companies in response to a particular advertisement and providing advertising recommendations in relation thereto; providing advertisements and promotional displays for others for use on electronic sites accessed via computer networks

Call recording services, namely, recording phone calls between consumers or business persons and companies in response to a particular advertisement and determining the words spoken during such recorded phone calls; providing telecommunications connections to the internet or databases, namely, connecting online telephone calls via computer networks