The mark consists of a black and white outlined rectangular carrier in which a brown and black well superimposed against a shaded blue sky background and a green hill. The well casts a black shadow on the brown ground. To the right of the well is a black silhouette of a boy pulling on the well rope, and a silhouette of a girl watching the boy to the right of him, and to the right of her, a silhouette of a dog. The figures are above a black shaded patch of grass and above the superimposition of an orange advertising banner with the black wording "WELL WATER" outlined and shaded with black lines. Below the advertising banner and within the carrier are green and black bars radiating like agricultural fields and a black rectangle superimposed upon that with the wording "7.5 PH" in white font.