The mark consists of The mark depicts a stick-figure like drawing comprising a twin-bell alarm clock serving as the head, a left curved line with the upper end extended slightly upwards as an arm and the lower end extending downward as a leg, and a right curved line with the upper end, as an arm, curving over the first word in the mark, MAKE, and the tip of the upper end of the right curved line is above the "A" in the word MAKE, the lower end extending downward as a leg. The Clock serving as the head shows a time of 1:07:00. The head and the right and left curved lines are separated by a white area. The figure also comprises the words "MAKE EVERY SECOND COUNT", all in capital letters. The letter "A" in the word "MAKE" is in the shape of a triangle. The words "MAKE EVERY SECOND" are immediately to the right of the stick-figure like drawing and the word "COUNT" is directly beneath the word "SECOND" and right hand justified. The word "COUNT" is a smaller font size than the rest of the words contained in the mark.