The mark consists of a concentric circle design having three decorative rings. The innermost ring consists of a shaded dotted border, the middle ring has a thin scalloped border and the outer ring has a slightly thicker border with a scalloped design. The wording "MOONIE ICY TUNES" appears in the innermost circle with the wording "MOONIE" curved along the top edge of the circle and the wording "ICY TUNES" curved along the bottom edge of the circle. Two small shaded circles appear on the right and left sides of the inner circle separating the wording "MOONIE" from the wording "ICY TUNES". At the center of the circle is a stylized frozen confection. The wording "PREMIUM NOVELTY" is written outside and along the upper edge of the outermost circle and the wording "ICE CREAM CATERING" is written outside and along the lower edge of the outermost circle. A shaded banner extends from either side of the outermost circle with the wording "EST" centered on the left side banner, and the wording "2008" centered on the right side banner.