Providing an online non-downloadable Internet-based software application featuring technology enabling users to store their activity for walking and running into a database for fitness analysis, calculation and performance insight purposes with the results presented to the users through web portal, smartphone applications and voice-based virtual assistants; Providing temporary use of on-line non-downloadable cloud computing software for users to store their activity for walking and running into a database for fitness analysis, calculation and performance insight purposes with the results presented to the users through web portal, smartphone applications or and voice-based virtual assistants; Providing online non-downloadable computer software for tracking fitness, health and wellness goals and statistics; Providing online non-downloadable computer software for displaying, aggregating, analyzing and organizing data and information in the fields of health, wellness, fitness, physical activity; Providing online non-downloadable software for creating personalized fitness training programs; Providing online non-downloadable software in the field of health and wellness for enabling social networking among users; Providing online non-downloadable software that help users maintain and expand health habits; Providing online non-downloadable software that allows users to assess their habits in the areas of health and wellness; Providing online non-downloadable software for managing user participation in health challenges in the nature of competitions focused on health and wellness; Providing online non-downloadable software that allows users to catalog health habits in the areas of fitness, health and wellness; Providing online non-downloadable software that allows users to interact with other users to form a support network in the areas of fitness, health and wellness; Providing online non-downloadable software for consumer engagement and behavior change modeling to enable users to improve their health and wellness