The mark consists of a graphic representation of a license plate. At the top of the image are two rectangles, one on the left and one on the right. Beneath the left rectangle is the word "WISCONSIN", to the right is a partial circle with a beer glass inside, to the right of the partial circle is "16" graphics of a wheat plant in rows. Next to the wheat graphics is "3" tanks representing brewing equipment. Beneath "WISCONSIN", the partial circle, the wheat graphics and the brewing equipment is a line. In the middle of the image on the left is "16 FL. OZ." running vertically, to the right in large font are the letters "BRW-SKI". Beneath "BRW-SKI" is the words "LAGER STYLE BEER". Near the bottom on the left is the letters "BSB" in a rectangle, to the right is the words "AMERICA'S BEERLAND", to the right is another rectangle with the state of Wisconsin inside and the letters "GRB" inside the state, also inside the box is "4.8" with a line under it and the letters "ABV" beneath. At the bottom of the image are two more rectangles, one on the left and one on the right.