The mark consists of the stylized wording "DuraBear" wherein the word "Dura" is orange, and the word "Bear" is black. Above the wording "DuraBear" is depicted the abstract head of a bear composed of geometrical shapes outlined in black. Such geometrical shapes form the head of a bear with brown ears, a yellow head-top, an orange head-front, a brown and gray nose, black eyes, and a yellow head-bottom. The bear head above-described is surrounded by a brown broken circle ending on one side with the abstract design of a brown leaf, and on the other side with an orange leaf within which is the design of a twisted yellow band outlined in light yellow. Along and outside the above described brown broken circle are depicted two orange semi-circles.