The mark consists of the design for NEWRIDER was drawn freehand. No computer or other digital device was used to create it. In the word NEWRIDER the second half of the word, Rider, is arched with a downward slant to the right. The letters: i, d, e, r in the second half of the logo, being the word Rider, are positioned slightly higher than the first half of the word, being the word New. And they are slightly smaller than the letters in the word NEWR. The W in the word NEWRIDER is open on the left side. The first R in the word NEWRIDER is open on the left side. The top of the word NEWRIDER is fairly consistent in height while the bottom of the word is uneven, particularly notable are the last letters of the word RIDER. The letters: i, d, e, and r sit slightly higher than the rest of the word. All the letters in this logo are uppercase with the exception of the letter 'i'. The letter 'i' is lowercase.