Magnetically encoded gift cards; Downloadable and recorded computer game software; downloadable video game programs; downloadable and recorded computer software platforms for social networking; downloadable and recorded interactive video game programs; downloadable electronic game programs and downloadable computer software platforms for social networking that may be accessed via the internet, computers and wireless devices; downloadable and recorded computer software to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information in the fields of virtual communities, electronic gaming, entertainment, and general interest via the internet or other communications networks with third parties; downloadable electronic game software for cellular telephones; downloadable electronic game software for wireless devices; and downloadable electronic game software for use with social networking applications and on social networking websites