Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions * ; none of the foregoing services being for subsidiaries and affiliates and none of the foregoing services including direct-to-consumer retail services such as featuring general merchandise in catalog or mail order or via computer, television, or digital device *