The mark consists of a black square having four rounded corners with the literal element "DENT" being solid red in the top half of the square, the first three letters "DEN" being in capital font and the fourth letter "T" being depicted as a ball peen hammer forming a T shape, the face of the hammer facing left. The second word "SHOP" is also in capital font, located in the bottom half of the square immediately below the word "DENT". Each of the four letters "SHOP" are outlined with narrow red highlighting along their edges such that their predominant color is the black background of the black square. The black square is bounded by a narrow white border of the same shape and contours as the outer perimeter of the black square having four rounded corners. All instances of the color black outside the white border are background only and not claimed as feature of the mark.