Downloadable cloud-based software for storing and managing electronic data related to a customer loyalty program; Downloadable computer application software for computers and mobile devices, namely, software for registering and monitoring customer financial and credit card account information as part of an administered loyalty program; Downloadable computer software for administering a loyalty program based on customer financial and credit card account information; Downloadable software in the nature of a mobile application for registering customer financial and credit card account information, tracking purchases, and redeeming rewards as part of a customer loyalty program

Advertising and marketing services, namely, promoting the goods and services of others; Affiliate marketing; Arranging and conducting incentive reward programs to promote the sale of third-party goods and services; Business administration of consumer loyalty programs; Business management consulting with relation to strategy, marketing, sales, operation, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business marketing consulting services; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Outsource service provider in the field of business analytics; Promoting the sale of goods and services of others by awarding purchase points for credit card use; Providing business intelligence services; Providing business marketing information; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services

Providing cash and other rebates for credit card use as part of a customer loyalty program

Application service provider (ASP) featuring software for use in registering and monitoring customer financial and credit card account information as part of an administered loyalty program; Computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of administering a customer loyalty program; Providing temporary use of on-line non-downloadable software and applications for administering a customer loyalty program; Providing a website featuring non-downloadable software for administering a customer loyalty program; Providing a website featuring on-line non-downloadable software that enables users to register financial and credit card account information, track purchases, and redeem rewards as part of a customer loyalty program; Providing temporary use of non-downloadable cloud-based software for storing and managing electronic data related to a customer loyalty program