The mark consists of a penguin having black wings and legs, a white torso, a yellow beak that gradually changes to dark orange, a red tongue, and yellow feet, the penguin wearing a light blue hat having a bill and having three openings on the side as it is presented turned to the right, the penguin also wearing black sunglasses with light blue lenses over light blue eyes, with the penguin's right wing pointing downwards and to the right and the penguin's left wing pointing to the left and then straight upwards to form the look of a "thumbs up", and the blue and white stylized words "Cool Storage" present in a cursive font with the "l" covering a part of the penguin's torso and lower body and the "S" covering a part of the penguin's lower body and feet, middle torso, and left wing, with the blue stylized word "AMERICA" present above the letters "age" in "Storage" and the blue stylized words "& PARKING" present below the letters "orag" in "Storage".