The mark consists of the stylized, teal and black colored word "SANDY'S" arched over a black outlined semi-circle shape of a setting sun that is red fading to orange from the outside in and containing a silhouette of an ocean pier with a building at the far end immediately to the left of a silhouette of a pelican all in black, with such semi-circle sun setting over a light brown and gray rectangular piece of wood with rough and wavy sides, rounded corners, and containing slightly darker brown and gray wood grain patterns and the stylized white words "Beach Shack". The color white appearing elsewhere is background and not part of the mark.