(Based on 44(e)) Recorded and downloadable media, namely, mobile software applications for playing computer games and for interacting with real-life objects in a virtual environment, and video and audio recordings featuring children's construction toys and animated cartoons; Downloadable computer software in the nature of augmented reality software, augmented reality game software, interactive software, video game software in the nature of online and off-line interactive single-player and multiplayer video games, and computer application software for playing computer games and for interacting with real-life objects in a virtual environment; Computers and computer peripheral devices; magnets; Downloadable computer application software for wireless devices, namely, software in the nature of entertainment, augmented reality, augmented reality games, video games, namely, online and off-line interactive single-player and multiplayer games, video recordings, and downloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable mobile application software in the nature of entertainment, augmented reality, augmented reality games, video games, namely, online and off-line interactive single-player and multiplayer games, video recordings, and downloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable computer application software for mobile phones and tablet computers in the nature of entertainment, augmented reality, augmented reality games, video games, namely, online and off-line interactive single-player and multiplayer games, video recordings, and downloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable games software; Downloadable augmented reality software for entertainment, engagement, and interaction with real-life objects in a virtual world, and for exploring a virtual world; Downloadable augmented reality game software for entertainment, engagement, and interaction with real-life objects in a virtual world, and for playing online and off-line single-player video games and online and off-line multiplayer video games, and for exploring a virtual world; Downloadable interactive game software; Recorded computer game programs; video recordings and downloadable video recordings, both featuring children's entertainment and animated cartoons; downloadable films and television programs featuring children's entertainment and animated cartoons provided via a video on demand service; musical sound recordings; Downloadable electronic books in the fields of children's entertainment and animated cartoons, in the nature of children's books, picture books, story books, comic books, travel books, educational books in the field of early reading and downloadable e-books in the field of construction toys; Downloadable electronic publications in the nature of magazines, periodicals, and blog posts in the fields of children's toys, children's entertainment, and children's education; recorded content, namely, DVDs featuring children's entertainment and animated features based on children's toys; data capture apparatus, namely, wireless smartphones and cameras in the field of children's toys; downloadable educational media, namely, magazines, electronic publications in the nature of magazines, periodicals, children's books, comic books, and blog posts, audio files, video recordings, multimedia files, computer software applications for wireless smartphones for playing computer games and for interacting with real-life objects in a virtual environment, and software applications for computers for playing computer games and for interacting with real-life objects in a virtual environment featuring children's toys in a virtual world; downloadable educational course materials in the fields of early childhood reading and early childhood development; Video game cartridges and discs; (Based on Use in Commerce) Downloadable augmented reality software in the nature of an interactive video game to be played in connection with construction toys and construction playsets; downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments in the nature of an interactive video game to be played in connection with construction toys and construction playsets

(Based on 44(e)) Paper and cardboard; Printed matter, namely, books, magazines, and periodicals all in the fields of children's entertainment, children's education, and children's toys; Children's books; Picture books; Story books; Comic books; Travel books; Educational books in the field of early reading; Books in the field of construction toys; Magazines in the fields of children's entertainment, children's education, and children's toys; Manuals for designing, building and controlling motorized toys and educational products, resources and materials; Educational brochures about children's toys and children's toy construction, and in the field of children's early reading; Photographs; Stationery and office requisites, except furniture, namely, envelopes, writing and drawing pads, pen and pencil cases, pencil sharpeners, erasers, calendars; Printed instructional and teaching materials in the fields of children's toys, children's toy construction, and children's early reading; Plastic sheets, films and bags for wrapping and packaging

(Based on 44(e)) Clothing, namely, shirts, pants, jackets, sweatshirts, gloves, underwear, socks, sleepwear, costumes for use in children's dress-up play, Halloween costumes, Halloween costumes and masks sold in connection therewith; footwear; headwear

(Based on 44(e)) Games, toys and playthings, namely, construction toys, toy construction elements, and connecting links therefor; Video game apparatus, namely, electronic video game machines, video game consoles, video game machines, controllers for video game consoles, and video game interactive control pads; Construction toys; toy construction blocks and connecting links therefor; Toy figures; Toy vehicles; Toy animals; Toy foliage; Toy furniture; Jigsaw puzzles; Play mats for use with construction toys; Toy weapons; Christmas tree ornaments; Card games; Game cards; Toy buildings and accessories therefor; Building games; Cases for action figures; Construction toy sets and carrying cases or storage cases sold as a unit; Halloween masks; (Based on Use in Commerce) Games, toys and playthings, namely, construction playsets comprising construction toys, building toys, toy figures, toy buildings, and toy vehicles sold as a unit; building toys

(Based on 44(e)) Education services, namely, providing online electronic publications in the nature of magazines, periodicals, children's books, comic books, online courses of instruction, and online colloquiums and workshops in the fields of team building, business management, business administration, and business development; Providing of training services in the fields of team building, business management, business administration, and business development; Entertainment services, namely, organization of conferences, live exhibitions, and competitions in the field of video games, construction toys and augmented reality games; Sporting and cultural activities, namely, organizing, arranging and hosting social entertainment events featuring modular construction toy building activities; Interactive entertainment services, namely, providing a website featuring non-downloadable game software featuring an interactive online video game sphere; Production of entertainment in the form of a television series; provision of education, instruction and entertainment services, namely, non-downloadable electronic publications in the nature of magazines, periodicals, children's books, comic books, courses, colloquiums, and workshops in the field of video games, construction toys and augmented reality games; providing online non-downloadable electronic publications, namely, articles, fan images, and an animated video series in the fields of children's toys and children's entertainment; providing online courses of instruction in the field of team building, business management, business administration, and business development via a website; Educational services, namely, arranging and conducting of online colloquiums and workshops in the fields of team building, business management, business administration, and business development; fan club services; organization of online and live conferences, exhibitions and competitions in the fields of entertainment for non-business and non-commercial purposes; providing a website featuring entertainment information