Dissemination of advertising matter via all media, namely, in the form of thematic messages centered on human values; promotion of products and services of third parties through sponsoring arrangements and license agreements relating to international sports' events; on-line marketing and publicity services; business management; business administration; providing office functions; promoting the goods and services of others by means of contractual agreements, namely, arranging for sponsors to affiliate their goods and services with an awards program, a sports competition and sporting activities and licensing agreements relating to international sports' events to enable partners to gain additional notoriety and/or image derived from those of cultural and sporting events, in particular international sporting events; promoting the goods and services of others by means of image transfer, namely, making the partners' products and services benefit from the notoriety and attractiveness of sporting events and competitions; rental of advertising space of all kinds and on all carriers, digital or not; business management services, namely, administration of competitions for the participation of national teams to an international athletic competition, and promoting the support to said teams with the public and the concerned circles by means of promotional campaigns in the media; inventory control services; consultation in the field of inventory control services; business acquisition integration services; direct marketing advertising for others featuring database marketing; consultation in the field of direct marketing advertising for others featuring database marketing; business reorganization consulting services; administrative, commercial and technical computerized file management; data entry and data processing services; promoting the sale of goods and services of others by means of advertisements, promotional contests, discounts and incentives in the nature of sweepstakes, rebates, reward points, and value added offers generated in connection with the use of payment cards; the provision of documentation, namely, direct mail advertising, dissemination of advertising matter, distribution of samples, document reproduction; advertising regarding commercial sales promotion of goods and services at the retail level; advertising services, namely, advertising for transport, travel, hotels, lodging, food and meals, sports, entertainment and sightseeing, for tourist agencies services; maintenance of computerized databases; computerized file management, namely, digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the promotion of behavior, namely, moral advertising; compilation and systematization of information in on-line searchable computer databases, including in particular personal data relating to athletes and teams participating in an international sports competition; business information; business information agency services; computer file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the promotion of behavior, namely, moral advertising; providing on-line market for the buyer and seller of products and services; consultancy and advisory services relating to placement, recruitment and personnel management for career development of athletes, including on-line or on the Internet; staff placement and staff consultancy, namely, placement of athletes and advice to athletes on the basis of career plans, with or without re-conversion

Providing of training services in the fields of aquatics, archery, athletics, badminton, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football, golf, gymnastics, handball, hockey, judo, modern pentathlon, rowing, rugby, sailing, shooting, table tennis, tae kwon do, tennis, triathlon, volleyball, weightlifting, wrestling, biathlon, bobsleigh, curling, ice hockey, luge, skating, skiing, and shooting; entertainment in the nature of international sporting events, namely, aquatics performances, archery performances, athletics performances, badminton performances, basketball performances, boxing performances, canoe/kayak performances, cycling performances, equestrian performances, fencing performances, football performances, golf performances, gymnastics performances, handball performances, hockey performances, judo performances, modern pentathlon performances, rowing performances, rugby performances, sailing performances, shooting performances, table tennis performances, tae kwon do performances, tennis performances, triathlon performances, volleyball performances, weightlifting performances, wrestling performances, biathlon performances, bobsleigh performances, curling performances, ice hockey performances, luge performances, skating performances, skiing performances, and shooting performances; organizing international community sporting and cultural events, television show production in the field of sporting and cultural entertainment; organization of cultural and educational exhibitions in the field of sports; organization of lotteries; betting and gambling services relating to or in conjunction with sport; entertainment services provided at or relating to sports events, namely, presentation of live show performances in the nature of opening and closing ceremonies of international sports events; organization of international community sporting and cultural events; organization of sporting competitions, namely, aquatics, archery, athletics, badminton, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football, golf, gymnastics, handball, hockey, judo, modern pentathlon, rowing, rugby, sailing, shooting, table tennis, tae kwon do, tennis, triathlon, volleyball, weightlifting, wrestling, biathlon, bobsleigh, curling, ice hockey, luge, skating, skiing, and shooting competitions; management of sporting facilities, namely, providing sports facilities; rental of audio and video equipment; production and distribution of motion picture films; production of video tapes and audio sounds recordings; rental of films and video tapes and sounds recordings; entertainment in the nature of television news shows; entertainment services in the nature of creation, development and production of television programming; entertainment services in the nature of an ongoing reality based television program; entertainment in the nature of ongoing television programs in the field of sport; rental of interactive education and entertainment videotapes in the field of sports; production of radio and television programs featuring coverage of sports and sporting events; radio and television program and video tape production services; production of animated motion picture films; production of animated television programs; seat booking services for shows and sporting events; timing of sports events; organization of beauty contests; on-line gambling services; providing of games over the Internet, namely, on-line computer games; providing of raffle services in the nature of a lottery; providing information relating to sports entertainment and education, provided on-line from a computer database or the Internet; electronic games services provided by means of the Internet, namely, providing on-line computer games; providing on-line electronic publications, namely, publication of electronic magazines and newspapers; publication of electronic books, reviews, journals, magazines, texts other than publicity texts; on-line publication of electronic books, reviews, journals, magazines, texts other than publicity texts; providing non-downloadable digital music on the Internet via a global computer network; providing non-downloadable digital music by means of MP3 Internet web sites on a global computer network; providing sport records and statistical information in connection with sports and sporting events; leasing of recorded sound and images, namely, audio, video and photographic archives relating to sport competitions and related events, audio production services; providing information in the field of sports, namely, providing sporting results; providing information related to sporting events provided on-line from a computer database or from the Internet; music publishing and production services; providing non-downloadable digital music, namely, music from the opening and closing ceremonies of international sporting events, via the Internet; providing statistical information in relation to sports results and audience ratings for sports competitions; organizing and conducting musical concerts; booking of seats for shows and cinema presentations; entertainment information; film production; production of television and radio shows; entertainment services in the nature of theater productions; health club services, namely, providing instruction and equipment in the field of physical exercise; sport camp services; presentation of live show performances; movie theaters; organization of cultural shows; holiday camp services; movie studios; news reporters services; providing on-line non-downloadable publications, in the nature of books, magazines, reviews in the field of sports; education services, namely, conducting classes, seminars, presentations, video presentations in the field of sports, provision of educational material, namely, development and dissemination of educational materials in the area of financial literacy; arranging and conducting ceremonies relating to the presentation of prizes and awards; providing recognition and incentives for exceptional performances by the way of awards and prizes to demonstrate excellence in the field of sports; organizing and conducting training workshops, seminars, courses and conferences for career development and retraining of athletes, including on-line or via the Internet; Educational services, namely, professional retraining, coaching and orientation in the professional field for career development and retraining of athletes

On-line social networking services; licensing of intellectual property rights