Computer software, downloadable or recorded, for use in database management for use in connection with affinity programmes and loyalty programmes; software applications, downloadable or recorded, for use in database management for use for use in connection with affinity programmes and loyalty programmes; computer software for use in connection with affinity programmes and loyalty programmes, namely, downloadable and recorded software for administering a brand loyalty incentive program; downloadable and recorded computer software for program administration for use in connection with sales and promotional incentive schemes; downloadable or recorded mobile apps for use in connection with affinity programmes and loyalty programmes and playing with toys; downloadable and recorded augmented reality software for transmitting data and images; downloadable and recorded augmented reality games software; downloadable and recorded augmented reality software for use in mobile devices for playing mobile games; downloadable and recorded augmented reality software for a virtual animal educational game; cases and holders specially fitted for CDs, records, discs, magnetic tapes, cassettes and video game cartridges; radios; mobile telephones; mobile telephone fascias; mobile phone covers, tablet covers; stands for telephones; walkie-talkies; calculators; magnets; refrigerator magnets; mouse mats; electronic instructional and teaching apparatus and instruments namely, training simulators for playing musical instruments and electronic games for the teaching of children; egg timers

Printed publications namely, newspapers, photographs, magazines, books, printed periodicals, newsletters, and brochures all in the fields of music, art, lifestyle, health, fashion, finance and business; bookbinding material; stationery; pens, pencils, pencil ornaments, pencil toppers, namely erasers, ornaments, pencil cases, erasers, rulers; plastic materials for packaging not included in other classes, namely, plastic bags and film for packaging; paint brushes; cards, namely, blank note cards, business cards, holiday cards and invitation cards; postcards; greetings cards; trading cards, other than for games; holographic cards, namely, announcement cards, blank note cards, business cards, holiday cards; lenticular cards, namely, announcement cards, blank note cards, business cards, holiday cards; paper coasters; book ends; height charts for displaying human height; transfers, namely, decals; ink stamps; printed patterns for embroidery, sewing and knitting; postage stamps; paper tablemats; bunting of paper; folders; albums for photographs, stamps; collector albums for stickers, photographs, coins, stamps; collectable trading cards; sticker albums; stickers

Plastic character toys; Playing cards; collectable toy figures; toy figurines; bath toys and games; toys, namely, cast toy vehicles; miniature toy sets comprised of toy vehicles and accessories therefor, toy construction sets, modelled plastic toy figurines; games and accessories for children, namely, chess games and chess pieces, card games, handheld non-electric skills games, checkers games, board games, games apparatus namely, bases, bats and balls for playing indoor games, memory games, dice games, party games; playthings, namely, bean bags, finger puppets that may be worn while using electronic touch screen devices, audio and visual headsets for use in playing video games, rocking horses; board games; educational toys for developing fine motor skills and counting skills; magic tricks; soft sculpture toys; plush toys; toy and novelty face masks; toy musical boxes; toy musical instruments; toy models; puzzles; kites; play balloons; swimming flippers; swimming floats and inflatable toys for play purposes; puppets; hand puppets, finger puppets; plastic toys, namely moulded plastic toy figurines; bath toys; developmental toys, namely, children's educational toys for developing fine motor skills and counting skills; toy gardening sets; toys, namely, marbles, artificial toy jumping beans, spinning tops as toys, spinning fidget toys; wheeled toys in the nature of rideable toy vehicles; toy scooters and tricycles toys; sit on rides, namely, ride-on toys; costumes being children's playthings; indoor games namely, action skill games, party games, cardboard games, namely, building games made of cardboard, educational games in the nature of educational card games, puzzles, jigsaw puzzles, action games of skill, wooden games, namely, backgammon, dominoes, construction toys; targets and darts, namely, target games and dart games; sports balls; PVC sport balls, leather sport balls, metallised inflatable helium balloons, punching balls; inflatable toys, games and playthings for the beach, namely, beach balls and sand toys